A Pan-African and fully integrated conglomerate, Dangote Group, has won the Most Valuable Brand in Nigeria for the Year 2020.
This is the third consecutive year the company has won the award.
This is contained in the outcome of the 2020 edition of the Annual Brand Evaluation packaged by the Top 50 Brands Nigeria.
Though still themed Top 50 Brand, but 60 brands were evaluated as making it to top of the pack in commemoration of Nigeria’s Independence Diamond Jubilee as announced by the organisers in the beginning of the year.
The making of Dangote brand as the most valuable for the third time in Nigeria is coming a year after the company was named the Most Admired African Brand of African continent origin by consumers in the continent ahead of the telecommunication giant, MTN, in a survey of 100 Africa’s best brands, which was announced in Johannesburg, South Africa.
In a statement by Top 50 Brands ahead of the formal public presentation of the brands yesterday, its Chief Executive Officer Taiwo Oluboyede said: “In this special edition of the annual top brands evaluation, I am glad to inform you again that Nigerian brands have taken the shine by maintaining their leadership positions. We are particularly delighted that locally made brands don’t just top the list, they also record the majority among the top 10, with seven of the 10 brands being Nigerian.”