Asake Hits the Road for Europe, North America Tour – THISDAYLIVE

 Ferdinand Ekechukwu

Nigerian singer Asake has announced his ‘In God We Trust’ tour across Europe and North America following the record-breaking success of his album M$NEY. The 16-city run includes stops in London, Paris, Toronto, Atlanta, Los Angeles and Afronation Portugal. The tour follows the success of his album M$NEY, which broke Spotify records for an African album.

A four-month run across North America and Europe spanning 16 cities, the tour announcement was made on his official Instagram page on Tuesday to an excited reception from fans. The tour kicks off on July 4 and runs through to October 24, taking in some of the biggest music markets in the world. The ‘In God We Trust’ tour will cover a wide stretch of cities across two continents.

The North American run include Chicago, Toronto, Laval in Quebec, Brooklyn, Lowell, Atlanta, Miami, Houston and Los Angeles, with a Colombia stop also on the schedule.  While the European leg takes place in London, Brussels, Amsterdam, Berlin and Paris, alongside a headline appearance at Afronation Portugal, one of the biggest Afrobeats festivals on the continent.

The tour follows the release of Asake’s fourth studio album, M$NEY, which dropped on May 1, 2026. “The 13-track project features collaborations with Tiakola, DJ Snake and Kabza De Small, and marked a noticeable shift in his sound to something more measured and cohesive compared to the chaotic energy of his earlier work,” a reviewer noted. 

Adding that the evolution drew praise from some listeners and mild criticism from others who felt the crossover direction softened his edge. “Either way, the numbers displayed a much more interesting scenario. M$NEY secured the biggest opening week streams for an African album in Spotify history with 55.98 million streams, and set a new Spotify Nigeria opening-week record with 37.5 million streams.” 

“M$NEY is a reflection of my spiritual and creative journey,” Asake said. “Everything flows from a place of gratitude to God and every moment that’s shaped me. The music explores different sonic elements, from orchestral sounds to dance beats. I stay true to myself but also weave in new creative expressions from my life experiences and personal evolution.”

The album follows a series of singles released throughout 2025, beginning with ‘Why Love’ in February, followed by ‘Badman Gangsta’ featuring Tiakola and ‘Worship’ with DJ Snake. The latter collaborations incorporate reworked samples and cross-genre production elements, extending Asake’s international collaborations.

Showing an impressive entry, the album also peaked at number one on the Apple Music UK Chart, making Asake the first African artist to have five different projects top that chart. M$NEY also marks a significant business milestone as it is Asake’s first full-length release under his independent label, Giran Republic, in partnership with EMPIRE.

The tour name is no accident. Asake’s recent public presence has taken a more reflective tone, with the artist increasingly vocal about gratitude, faith and how far he has come. For an artist who went from the streets of Lagos to breaking Spotify records under four years, the shift in direction proves to be understandable. 

The ‘In God We Trust’ tour runs from July 4 to October 24.