Netflix will begin blocking subscribers from sharing their account passwords with people outside of their household in the coming months, the video streaming service suggested in a letter to shareholders last week.
The streaming giant first hinted at plans to restrict Netflix password-sharing between household’s last spring.
Netflix piloted a paid-version of account sharing in Latin American countries, where subscribers could add a “sub-account” for an additional $3 a month.
Now, it plans to roll out paid sharing “more broadly later in Q1,” which ends on March 31st.
Netflix is a streaming service that offers various award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices.
“While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared,” Chengyi Long, Netflix’s director of product innovation, wrote in a statement announcing the paid share feature last year. “As a result, accounts are being shared between households – impacting our ability to invest in great new TV and films for our members.”